Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners (MVP) are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5 million investment to help fund the growth of Pela — a Kelowna-based company who are makers and distributors of the world’s first compostable phone case.

The company was originally founded by Jeremy Lang in Saskatchewan, however the headquarters moved to Kelowna last year to help with the company’s expansion. The company’s flagship flax-oil seed material that helps to make the the phone is still being produced in Saskatchewan.

Pela public relations specialist Catie St. Jacques said the investment will bring multiple jobs to the Kelowna company.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela in a press release.

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

St. Jacques said there are a couple of plans moving forward with the investment.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

Among the new retailers set to carry the IPhone and Android Pixel cases is Target. The company will begin distributing their products to the company nation-wide starting Oct. 20.

The phone case stands apart from others by breaking down if left in natural environments likes carbon, water and organic matters.

The idea for the company started out in 2010 by Lang after he was struck by all the small pieces of plastic washing up on local beaches.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

North Cowichan considers extending tax payment deadline by two months. (File photo)
North Cowichan considers extending deadline for property tax payments

A two-month deadline extension to Sept. 1 gets three readings

John Horn is leaving his position as executive director of the Cowichan Housing Association. (File photo)
John Horn leaving Cowichan Housing Association

Will take on role as executive director of John Howard Society in Nanaimo

Cowichan Tribes Chief William Seymour has taken a medical leave of absence but expects to return soon. (Citizen file)
Chief William Seymour takes leave from office

Seymour will return once fully recovered

A cougar was sighted in the 500 block of Cedar Avenue in Duncan on May 6 at about 9:30 p.m. (Facebook)
Cougar sighted in residential Duncan

Spotted in the Cairnsmore neighbourhood

The Lake Cowichan branch of the Royal Bank of Canada is closing. (Google)
Lake Cowichan’s RBC branch will close in November

RBC says banking needs will still be met

(The Canadian Press)
Trudeau won’t say whether Canada supports patent waiver for COVID-19 vaccines

‘Canada is at the table to help find a solution’

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
B.C. to start releasing neighbourhood-specific COVID numbers after data leak

Documents obtained by the Vancouver Sun show cases broken down by neighbourhoods

Ladysmith RCMP safely escorted the black bear to the woods near Ladysmith Cemetary. (Town of Ladysmith/Facebook photo)
Black bear tranquillized, relocated after wandering around residential Ladysmith

A juvenile black bear was spotted near 2nd Avenue earlier Friday morning

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix update B.C.’s COVID-19 situation at the B.C. legislature, April 29, 2021. (B.C. government)
B.C.’s COVID-19 case count creeps up, seven more deaths

445 people in hospital, 157 in intensive care

Summerland’s positive test rate is much higher than surrounding local health areas, according to internal BC CDC documents. (BC CDC)
Summerland 3rd behind Surrey, Abbotsford in daily per capita COVID-19 cases

Interior Health is rolling out additional vaccine availability to the community

Amazon is pausing its Prime Day marketing event in Canada this year amid ongoing COVID-19 outbreaks at its facilities in Ontario. THE CANADIAN PRESS/Nathan Denette
Amazon Prime Day halted in Canada due to COVID-19 outbreaks in warehouses

The event was postponed to protect the health and safety of employees and customers, the company says

Ally Thomas, 12, seen in an undated family handout photo, died on April 14 from a suspected overdose. Her family says they are frustrated more public supports weren't available when they tried to get her help. THE CANADIAN PRESS
Minister says suspected overdose death of 12-year-old pushing B.C. to ‘do better’

Minister Sheila Malcolmson of Mental Health and Addictions says the government is working ‘as hard as we can’ to build a system of care for youths

At this Highway 3 check point, police officers will be asking for identification from drivers, documentation regarding the driver’s name and address, and the purpose for the driver’s travel. (RCMP)
No fines handed out at 1st COVID-19 roadblock as checks move across B.C.

Cpl. Chris Manseau says a total of 127 vehicles were stopped at a roadblock in the Manning Park area

Most Read