Tim Hortons and Big Brothers Big Sisters Cowichan Valley staff celebrate a big cheque from the Smile Cookie Campaign in October. (submitted)

Tim Hortons Smile Cookie Campaign raises $15,425 in Cowichan – that’s a lot of dough

By Mike Hancock

During the week of Sept. 16-22, delicious Smile Cookies were sold across the country at participating Tim Hortons with the full $1 of each Smile Cookie being donated to their charity of choice. Cowichan Valley Tim Hortons staff, cookie dough deep in supporting this initiative, raised an incredible $15,425 dollars to support local children through Big Brothers Big Sisters of the Cowichan Valley.

Tim Hortons is a proud supporter of Big Brothers Big Sisters mentoring programs.

“We are pleased to be able to support local programming that helps children in our community reach their full potential,” said Steve Carlson, general manager of Tim Hortons. “Our staff worked incredibly hard to raise funds through this initiative; we are extremely pleased to see such great community support.”

Big Brothers Big Sisters serves approximately 160 children a year, matching them with mentors through various one-to-one or group mentoring programs. Mentorship is a two-way learning and development partnership where the young person’s needs are placed at the centre.

The impact of BBBSCV’s services is undeniable. National data demonstrates that compared with their peers, at-risk children involved with Big Brothers Big Sisters are significantly less likely to use drugs and alcohol, behave aggressively, and/or skip school. They are also dramatically better positioned to complete their education, graduate from college/university, and transcend cycles of poverty.

“By investing in these early-life interventions, we are building a better tomorrow. By supporting our youth, we are investing in the future of our community,” says Erin Generous, executive director of BBBSCV. “Tim Hortons Smile Cookies will help us to facilitate more life-changing mentoring relationships.”

“Tim Hortons is a brand that has been built up town by town and city by city over the last 55 years and this is one of many initiatives that allow us to give back to the communities in which we live and work. Our guests, restaurant owners and their team members feel incredibly proud knowing that the money raised during the campaign directly supports local causes. We are excited for Smile Cookie’s return every September and to be able to support local charities, hospitals and community programs across the country.”

Mike Hancock is the chief operating officer of Tim Hortons.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cowichan’s Achurch named all-star MVP

LMG goalie and teammate Scott help VISL beat FVSL

Indian Day School survivors can now submit claims for $10K-$200K in compensation

Anyone who is part of the class action is being encouraged to start the process now

Shawnigan Hills parkrun Report for Jan. 11

Parkrun number 16 saw 11 first-timers cross the finish line in a… Continue reading

Editorial: Weather unites us

Our preoccupation with the weather isn’t something to be scoffed at, it’s something to be embraced.

Kids across Canada more at risk of hospitalization from flu this season: doctor

Dr. Theresa Tam said influenza B does not usually peak until February or later

Crown won’t appeal sentence in child sex assault case of former Burns Lake mayor

B.C. Prosecution Service said sentence doesn’t meet standard for appeal

Kelowna’s ‘Baby Mary’ finds biological parents after more than 30 years

Geneologist and DNA test helped her connect with her biological parents

B.C. offers $5 million equipment loan program to help ailing forest contractors

Local politicians in Port McNeill and Campbell River says local economies are struggling

Vancouver Island distillery wins award for best Canadian rye whisky

Shelter Point cleans up at Canadian Whisky Awards

Kelowna hotel to award couples for baby-making with Nooner deal

The deal includes a free stay every Valentine’s Day for the next 18 years

Clerk bruised, traumatized after armed robbery at Nanaimo liquor store

Few details on male suspect in Wednesday incident, says Nanaimo RCMP

One last blast of winter tonight for parts of the Island before temperatures on the rise

A snowfall warning is in effect Friday including east Vancouver Island.

‘Scariest boat ride of my life’: Passengers trapped by ice on rocky B.C. ferry sailing

The Nimpkish docked in Bella Coola on Jan.12 coated in a thick layer of ice

Most Read