The Real Canadian Superstore is hoping other businesses and area residents follow its example in supporting a fundraiser in memory of Karrie-Ann Stone.
Store manager Steve Metcalfe pledged $1,000 toward the fundraiser coming up this Sunday at the Cowichan Bay Pub.
"It's an excellent cause," Metcalfe said.
"We're hoping this creates awareness and everyone starts jumping on the bandwagon."
Loren Halloran, an employee at Superstore and a songwriter who has penned a tune in Stone's honour, was thrilled with the business's involvement.
"It helped weave a band around the basket that we call community," he said.
Stone was murdered in July 2010 at the age of 42. William Gordon Robert Elliott pleaded guilty to killing her and 18-yearold Tyeshia Jones the following January. The fundraiser begins at 4 p.m. on Sunday. For $20, supporters get a burger and a beer, and can take in live music and a silent auction. Proceeds will go to Cowichan Women Against Violence and Somenos Transition House.
Halloran won't be performing his song, Swept Away: Reflections of Karrie-Ann Stone, but it will be played on the pub's PA system, and copies of the CD will be available.
Tickets will be available at the door, or can be purchased in advance from Bev Stone via the Facebook page titled Tribute to Karrie-Ann Stone.