Explore the marketing side of farming on Friday in Cowichan

If you’re interested in improving your farm marketing prowess, come spend the day expanding your understanding of the impact of regional and local marketing and branding programs with speakers Clemens Rettich, Carol Taiji, and Greg McLaren.

The presentation, called Making Hay while the Sun Shines: Building our Islands’ Local and Regional Brand, is scheduled for Friday, Dec. 5 from 9 a.m. to 3 p.m. at Somenos Hall, 3284 Cowichan Valley Hwy.

Clemens Rettich, MBA, has lead workshops in management and leadership for many years. Carol Taiji has helped hundreds of clients maximize their success. The Taiji Brand Group designed the Island Farmer Alliance’s (IFA) "Fresh from the Island" rooster logo that has been associated with Island-grown products for over 15 years, as well as the newer "Cowichan Grown" brand. Greg McLaren, from Left Spoke Media, specializes in innovative, relevant, and provocative advertising for regional food producers.

"You will enjoy the knowledge shared from a panel, featuring local farmers, a newly formed producers’ co-op, farmers’ groups, and experts right after a delicious local lunch," said Cowichan Green Community’s Vanessa Goodall in a press release. "This is an opportunity to learn from their experiences in branding and marketing within the Islands region and to ask your questions."

There is a suggested donation of $20 at the door to help pay for lunch and coffee.

Following the presentation, the Island Farmers Alliance will hold their annual general meeting from 3 p.m. to 5 p.m. RSVP at info@cowichangreencommunity. org or call 250-748-8506.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Ultra runner Jerry Hughes circles the track at the Cowichan Sportsplex as he nears the end of his six-day Canadian record attempt and fundraiser in November. (Kevin Rothbauer/Citizen)
Six days on the Cowichan Sportsplex track for ultramarathoner

Record bid misses, but fundraiser a success

Nanaimo-North Cowichan MLA Doug Routley was passed up for a cabinet position by Premier John Horgan. (Photo submitted)
Nanaimo-North Cowichan MLA Routley left off the list of NDP cabinet ministers again

Premier Horgan opts for some newcomers in key positions over experienced MLA

Protesters stand in front of a truck carrying logs to the WFP Ladysmith log sort. (Cole Schisler photo)
Protesters block entrance to Western Forest Products in Ladysmith

Blockade cleared by Ladysmith RCMP around noon, December 2

Cowichan RCMP rally against gender-based violence. (Robert Barron/Citizen)
Cowichan RCMP mark campaign against gender-based violence

16 days of activism runs until Dec. 10

Natalie MacMaster and Donnell Leahy are inviting audiences into their home for ‘A Celtic Family Christmas’. (Submitted)
Natalie MacMaster coming to you through Cowichan Performing Arts Centre

Here’s your chance to enjoy the famed fiddler in an online show with her husband Donnell Leahy.

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation at the legislature, Nov. 30, 2020. (B.C. government)
Hockey team brought COVID-19 back from Alberta, B.C. doctor says

Dr. Bonnie Henry pleads for out-of-province travel to stop

Victoria’s Royal Jubilee Hospital took in two COVID-19 patients from Northern Health as part of a provincial agreement. (Black Press Media file photo)
Victoria hospital takes in two COVID-19 patients from Northern Health

Royal Jubilee Hospital takes patients as part of provincial transport network

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. Premier John Horgan on a conference call with religious leaders from his B.C. legislature office, Nov. 18, 2020, informing them in-person church services are off until further notice. (B.C. government)
B.C. tourism relief coming soon, Premier John Horgan says

Industry leaders to report on their urgent needs next week

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
B.C. Mountie, suspect airlifted by Canadian Armed Forces from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

An 18-year old male southern resident killer whale, J34, is stranded near Sechelt in 2016. A postmortem examination suggests he died from trauma consistent with a vessel strike. (Photo supplied by Paul Cottrell, Fisheries and Oceans Canada)
“We can do better” — humans the leading cause of orca deaths: study

B.C. research reveals multitude of human and environmental threats affecting killer whales

A logo for Netflix on a remote control is seen in Portland, Ore.,Aug. 13, 2020. Experts in taxation and media say a plan announced Monday by the government will ultimately add to the cost of digital services and goods sold by foreign companies. THE CANADIAN PRESS/AP-Jenny Kane
‘Netflix tax’ for digital media likely to raise prices for consumers, experts say

The government says Canadian companies already collect those taxes when they make digital sales

Most Read