Explore the marketing side of farming on Friday in Cowichan

If you’re interested in improving your farm marketing prowess, come spend the day expanding your understanding of the impact of regional and local marketing and branding programs with speakers Clemens Rettich, Carol Taiji, and Greg McLaren.

The presentation, called Making Hay while the Sun Shines: Building our Islands’ Local and Regional Brand, is scheduled for Friday, Dec. 5 from 9 a.m. to 3 p.m. at Somenos Hall, 3284 Cowichan Valley Hwy.

Clemens Rettich, MBA, has lead workshops in management and leadership for many years. Carol Taiji has helped hundreds of clients maximize their success. The Taiji Brand Group designed the Island Farmer Alliance’s (IFA) "Fresh from the Island" rooster logo that has been associated with Island-grown products for over 15 years, as well as the newer "Cowichan Grown" brand. Greg McLaren, from Left Spoke Media, specializes in innovative, relevant, and provocative advertising for regional food producers.

"You will enjoy the knowledge shared from a panel, featuring local farmers, a newly formed producers’ co-op, farmers’ groups, and experts right after a delicious local lunch," said Cowichan Green Community’s Vanessa Goodall in a press release. "This is an opportunity to learn from their experiences in branding and marketing within the Islands region and to ask your questions."

There is a suggested donation of $20 at the door to help pay for lunch and coffee.

Following the presentation, the Island Farmers Alliance will hold their annual general meeting from 3 p.m. to 5 p.m. RSVP at info@cowichangreencommunity. org or call 250-748-8506.