When a third-generation family business marks 40 years in a community, you know they’re doing something right.
Especially when they’re also serving three generations of client families!
Just ask Cowichan Valley’s R.A.M. Appliance Centre!
Founded by Dick Masur in 1978, a lot may have changed in appliances over four decades, but not in the principles of service the appliance centre was built upon, says Sam Masur, joined in the business by brothers Richard and Greg, and now their children.
What has kept the business bustling for all that time? Here’s a quick look at what keeps their clients coming back:
Ongoing education: Appliances have changed A LOT over the last 40 years, especially in the electronic systems that allow them to do more than ever before. Having technicians who stay up-to-date with all those changes is vital to getting the job done right, and the R.A.M. team’s factory-trained technicians are skilled in just about every make on the market, Masur notes.
They make house calls: Servicing clients from Ladysmith in the north to Mill Bay in the south and as far west as Youbou and Honeymoon Bay, the R.A.M. team makes their service a priority. Not an emergency? You can even schedule a service call online.
“We pride ourselves on our service. If you buy something from us, you know that we service what we sell,” Masur says. “And if someone has their fridge down or something else major, we’ll try to get to them that day if possible – we don’t want to keep anyone hanging.”
DIY maintenance: Over 40 years, the R.A.M. technicians have seen a lot of repair calls, including many that could be prevented with a little routine home maintenance – information the pros at R.A.M. are pleased to share. Top of the list? “A lot of time it’s just general upkeep, especially with dryers,” Masur says. If your clothes dryer is working harder than usual, taking longer to dry or releasing a little more condensation into your home, it might be time to clean out your dryer vent, or have a professional tackle the job. And remember to clean the lint trap after every use!
Refrigerators are another common area of concern, Masur says, advising homeowners to pull the fridge out and vacuum around the compressor about every two years.
What’s new? While the R.A.M. team are GE specialists, if you’re in the market for a new appliance, brands in store include GE, Hotpoint, Moffat, Fisher & Paykel and Haier. Stop by to see what today’s appliances can do and check out the new slate-coloured fixtures replacing stainless steel as the go-to choice for many homeowners.
Regardless of what you’re looking for, the R.A.M. team is ready to help. “We’ve been a family-owned business here in the Valley for 40 years, and we plan to be here for another 40 years,” Masur says.