The R.A.M. Appliances team marks 40 years in the Cowichan Valley!

All in the family: Cowichan Valley appliance specialists mark 40 years

Third generation looks forward to the next 4o!

When a third-generation family business marks 40 years in a community, you know they’re doing something right.

Especially when they’re also serving three generations of client families!

Just ask Cowichan Valley’s R.A.M. Appliance Centre!

Founded by Dick Masur in 1978, a lot may have changed in appliances over four decades, but not in the principles of service the appliance centre was built upon, says Sam Masur, joined in the business by brothers Richard and Greg, and now their children.

What has kept the business bustling for all that time? Here’s a quick look at what keeps their clients coming back:

Ongoing education: Appliances have changed A LOT over the last 40 years, especially in the electronic systems that allow them to do more than ever before. Having technicians who stay up-to-date with all those changes is vital to getting the job done right, and the R.A.M. team’s factory-trained technicians are skilled in just about every make on the market, Masur notes.

They make house calls: Servicing clients from Ladysmith in the north to Mill Bay in the south and as far west as Youbou and Honeymoon Bay, the R.A.M. team makes their service a priority. Not an emergency? You can even schedule a service call online.

“We pride ourselves on our service. If you buy something from us, you know that we service what we sell,” Masur says. “And if someone has their fridge down or something else major, we’ll try to get to them that day if possible – we don’t want to keep anyone hanging.”

DIY maintenance: Over 40 years, the R.A.M. technicians have seen a lot of repair calls, including many that could be prevented with a little routine home maintenance – information the pros at R.A.M. are pleased to share. Top of the list? “A lot of time it’s just general upkeep, especially with dryers,” Masur says. If your clothes dryer is working harder than usual, taking longer to dry or releasing a little more condensation into your home, it might be time to clean out your dryer vent, or have a professional tackle the job. And remember to clean the lint trap after every use!

Refrigerators are another common area of concern, Masur says, advising homeowners to pull the fridge out and vacuum around the compressor about every two years.

What’s new? While the R.A.M. team are GE specialists, if you’re in the market for a new appliance, brands in store include GE, Hotpoint, Moffat, Fisher & Paykel and Haier. Stop by to see what today’s appliances can do and check out the new slate-coloured fixtures replacing stainless steel as the go-to choice for many homeowners.

Regardless of what you’re looking for, the R.A.M. team is ready to help. “We’ve been a family-owned business here in the Valley for 40 years, and we plan to be here for another 40 years,” Masur says.

Comments are closed

Just Posted

Somenos Marsh viewing tower near completion

October a busy month for the Somenos Marsh Wildlife Society

Andrea Rondeau column: Reckoning coming on vaping

Those producing and selling vaping products have convinced a whole new generation to smoke

Popular Parkrun comes to Cowichan

Shawnigan Hills joins global phenomenon starting on Sept. 28

Midget Bulldogs beaten by North Surrey

Cowichan needs more ‘zip’ in practice

VIDEO: Grizzly bears fight along northern B.C. highway in rare footage

Cari McGillivray posted the head-turning video, shot near Stewart, B.C., to social media

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

Police arrest B.C. phone scammer linked to illegal call centres in India

Person arrested in Burnaby here on a work visa, says police

Air Canada forced girl, 12, to remove hijab: civil rights group

The San Francisco Bay Area office of the Council on American-Islamic Relations calling for change

Man from Winnipeg who was hiking alone found dead in Banff National Park

RCMP say the man was hiking alone on Mount Temple Thursday

Takaya, B.C.’s intriguing lone wolf, seen eating seal and howling away on Discovery Island

Fun facts about Takaya the wolf, like his a 36-hour tour around Chatham, Discovery Islands

Resident finds loaded shotgun inside a duffle bag in Kelowna alleyway

RCMP seized a loaded 12-gauge shotgun, ammunition, clothing and other items

Graffiti, calls and Snapchat: RCMP probe string of threats targeting Kamloops schools

There have been nine different threats made to four different schools in the city

Most Read