Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

Piano, guitar music wafts through St. Mike’s in ‘From Spanish to Pastiche’

Andrei and Jannie Burdeti combine their talents for a delightful afternoon of music in Chemainus

Andrea Rondeau column: Holiday weekend delivers letters

It occurred to me that this was just giving me a taste of what Santa must go through every year.

Sarah Simpson Column: Kids’ Christmas is going to the dogs

I enjoy long weekends because of the extra family time they offer,… Continue reading

Duncan Lions and friends step up with irrigation system for Providence Farm kitchen garden

Duncan Lions Club members were busy out at Providence Farm, both having… Continue reading

Rare setback for Cowichan 49ers

Masters team suffers unusual loss to Castaways Juniors

VIDEO: B.C. couple creates three-storey ‘doggie mansion’ for their five pups

Group of seven, who Kylee Ryan has dubbed as the ‘wandering paws,’ have a neat setup in Jade City

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

B.C. wildlife experts urge hunters to switch ammo to stop lead poisoning in birds

OWL, in Delta, is currently treating two eagles for lead poisoning

B.C. First Nations drop out of court challenge, sign deals with Trans Mountain

Upper Nicola Band says deal represents a ‘significant step forward’

Most Read