For the last couple of months BC Ferries has been offering half price passenger fares on select routes at various times. The offer has been so well received that the company has taken things one step further — this time offering 50 per cent off vehicle rates beginning Nov. 15.
According to BC Ferries officials, the passenger promotion through September and October was wildly successful, increasing traffic but reducing congestion by rewarding riders who took advantage of off-peak sailing times.
“BC Ferries is offering discount travel to gauge our customers’ response to the concept of saving while travelling on off-peak sailings,” said Mike Corrigan, BC Ferries’ president and CEO. “As we progress with our Fare Flexibility and Digital Experience Initiative, set to roll out in 2017, we are gaining valuable information on shifting our pricing structure to offer savings based on time of day travel, a model commonly used in the transportation and travel industries.”
The half price fare will apply to cars, motorcycles, trucks, SUVs, vans or recreational vehicles (discount applies to the first 20 feet of vehicle length only).
The promotion begins Nov. 16 on the South Coast routes and will run through Dec. 19. Lower prices will be in effect on select Monday through Thursday and Saturday sailings only.
Check bcferries.com for start dates and other information on the North Coast routes.
As always, it’s first-come first served on the ferries. Only reservations ensure travellers’ spots are saved.
BC Ferries is planning another pricing promotion for next spring.