After receiving messages from thousands of Canadians, Jimmy Kimmel drank a Caesar on Canada Day.
In May, Mr. Mikes SteakhouseCasual challenged the popular late-night talk show host to drink a Caesar, recognized as Canada’s national cocktail, on Canada’s 149th birthday on July 1.
Since then, more than one million Canadians participated in Mr. Mikes “Caesar Challenge” through a variety of avenues, including sending postcards to Kimmel, face swapping with Kimmel on Snapchat and even tweeting Kimmel directly to convince him to step up to the challenge.
Chad Conrad, owner of the Mr. Mikes SteakhouseCasual in Duncan, said members of Kimmel’s public-relations team in California contacted Mr. Mikes head office last week and flew a number of the company’s executives to his studio in time for Canada Day.
“He just loved the whole campaign, and thought it was very unique and cool,” Conrad said.
“Jimmy Kimmel didn’t drink the Caesar on his program, but he did it in front of cameras at his studio. He did mention that he had clamato juice before he drank the Caesar.”
Conrad said plans were being made in the days leading up to Canada Day to rent a monster truck and dump thousands of challenge ballots in the parking lot at Kimmel’s studio in California on Canada Day to help convince him to drink a Caesar.
“But we didn’t have to do that because, as it turns out, Jimmy was following the campaign and contacted our head office before we rented the truck,” he said.
“We did it just for fun, but the campaign was so successful that future campaigns like this might be considered by Mr. Mikes.”