Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Pamela Anderson promotes Island animal sanctuary with billboard campaign

Island celebrity pushing animal compassion, vegan lifestyle, on behalf of RASTA Sanctuary

Pamela Anderson is turning people on to a different kind of sexy in a new awareness campaign in support of the Rescue And Sanctuary for Threatened Animals in Chemainus and the vegan lifestyle.

The Ladysmith-born actress appears on a stationary billboard situated on the Pat Bay Highway on the Saanich Peninsula and on three rotating electronic displays south of Duncan across from the Old Farm Market. She’s featured alongside Zeus the turkey, Ella the cow and Eddie the steer, and special needs pig Pirate.

The message conveyed is “Compassion is Always Sexy, choose vegan.”

“As a life-long advocate for animals starting here on Vancouver Island as a little girl, I am honored to support RASTA, a sanctuary that allows threatened animals to live in community and be happy and safe together, ” Anderson said in a statement. “I’ve visited many sanctuaries around the world and I was proud to find a sincere sanctuary close to home.

“My family loves to visit and volunteer regularly. In times like these we can’t forget that peace starts on our plate and that pandemics are caused by eating animals. Slaughterhouses, international animal abuses are dangerous to every species, including humans. End species-ism, eat your vegetables, support your local sanctuary. Animals are our friends, not food.”

Lucie Cerny, who runs the RASTA Sanctuary, said Anderson’s support means the world to the organization. Anderson also recently provided funds and labour for the building of a new barn to house animals at the sanctuary on Chemainus Road that’s already taking shape.

Related story: Pamela Anderson pledges to help build barn for Vancouver Island farm animal rescue

“It’s a tremendous honour to have the endorsement of Ms. Pamela Anderson which essentially enables our message of compassion for all animals to reach a much larger audience,” said Cerny.

RASTA is paying for the billboard advertising till the end of June and having Anderson as the spokesperson brings instant recognition for the organization’s aims and ambitions.

“Being our 20th year in rescue, it’s all coming together now,” said Cerny. “It’s been a hard, rocky road even since we moved to the Island.”

RASTA originated in Alberta before Cerny moved to Chemainus in part for a better climate to shelter the animals. About 115 animals are currently housed there.

“This collaboration aims to bring attention to the work the sanctuary does on behalf of abandoned and abused animals,” noted RASTA’s assistant manager Andrew Hill.

“The message ‘Compassion is Always Sexy’ compels viewers driving by to consider the way in which we view and love various species of animals in our society, drawing on the long-time advocacy of both Ms. Anderson and of RASTA Sanctuary. We hope that this message will be able to reach a wide audience, and will draw support for the work the sanctuary does as we face new challenges during this unprecedented time of COVID-19.”

Since moving to the Island, Cerny has hoped to enhance the educational aspects of the sanctuary and this campaign will make that happen. “This has been a dream of mine for over a decade,” she said.

With Anderson funding a new barn, it will ease a significant burden for Cerny in housing and caring for the animals.

The foundation for the walls was due to be completed this week. “We’ve been delayed a bit with the weather,” Cerny noted.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

animal welfareVegan and Vegetarian

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Just Posted

Smaller egg farmers find themselves in a David and Goliath situation when it comes to major producers and chain-grocery store shelf space. (Citizen file)
Name on the egg carton not what it seems, cautions Cowichan producer

“Island” eggs may come from Manitoba, Woike says

The Kerry Park Islanders and Peninsula Panthers battle during a Vancouver Island Junior Hockey League game in November 2020. (Kevin Rothbauer/Citizen)
Vancouver Island Junior Hockey League hasn’t given up on season

Games can’t resume until at least February, but league brass still hopeful

Parents Robin Ringer and Wyatt Gilmore with the No. 1 baby of 2021 in the Cowichan Valley. They have yet to decide on a name for her. (Photo by Don Bodger)
Chemainus couple excited about having the New Year’s baby for the Cowichan Valley

Recent arrivals from Fort Nelson celebrate their girl coming into the world on Jan. 7

A COVID-19 outbreak is over at the Ts’i’ts’uwatul’ Lelum assisted-living facility in Duncan. (File photo)
COVID-19 outbreak over at Duncan assisted living facility

One staff member tested positive at Ts’i’tsuwatul’ Lelum

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2020. THE CANADIAN PRESS/Darryl Dyck
536 COVID cases, 7 deaths reported as B.C. find its first case of South African variant

Henry said 69,746 people have received their first dose of the COVID vaccine.

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Alan Davidson was sentenced to almost six years for abusing seven boys in the late 1970s and early 1990s. (Canadian Press file)
Full parole granted to former Mountie, sports coach convicted of sex abuse of boys

Alan Davidson convicted of abusing boys in B.C. and Saskatchewan in late ’70s, early ’90s

The first COVID-19 vaccine arrives in B.C. in temperature-controlled containers, Dec. 13, 2020. (B.C. government)
More vaccine arrives as B.C. struggles with remote COVID-19 cases

Long-term care homes remain focus for public health

The Transportation Safety Board of Canada said a lack of experienced crew members and the inability to detect navigational errors is what led to a Sooke search and rescue boat running aground in February 2019. (Twitter / @VicJRCC_CCCOS)
TSB: Sooke search and rescue boat crash caused by ‘misinterpretation of navigational information’

Crew members were lacking experience and unable to detect navigational errors

The first Pfizer-BioNTech COVID-19 vaccine dose in Canada is prepared at The Michener Institute in Toronto on Monday, Dec. 14, 2020. THE CANADIAN PRESS/Frank Gunn
Doses of COVID-19 vaccine expected in 60 B.C. First Nations by next week

B.C. has allocated 25,000 doses of COVID-19 vaccine to First Nations for distribution by the end of February

Kamloops-South Thompson MLA Todd Stone questions the NDP government in the B.C. legislature, Feb. 25, 2020. (Hansard TV)
Todd Stone says he’s not running for B.C. Liberal leadership

Kamloops MLA was widely viewed as a front-runner

Wireless voice and data services are out for those on Telus as of Thursday (Jan. 14) afternoon across Western Canada, Telus Support said in a recent Tweet. (Black Press file photo)
UPDATE: Telus services restored across Western Canada

Telus said they are monitoring the situation to ensure connections remain stable

Most Read