The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

Twitter to launch engineering hub in Canada with dozens of hires this year

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada

Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff.

The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 workers it will soon hire.

“We have folks that are from Canadian schools or have Canadian backgrounds and they’ve just been really successful in growing their careers here,” said Tristan Jung, a senior engineering manager involved with Twitter’s hiring, in a video call from the Bay Area.

“The thought process was why don’t we just go to the source instead of having to pull them all into the Bay Area? Toronto was the best place to do so.”

Twitter’s increased interest in the market comes as global competition for tech talent is intensifying. Encouraged by the COVID-19 pandemic’s work-from-home measures, companies have begun hiring beyond their current borders, allowing them to source talent in new or unexpected places.

In a 2019 visit to Toronto, Twitter co-founder Jack Dorsey preached the values of a “decentralized” company and said the “centre of gravity shouldn’t be San Francisco:”

Last March, he doubled down on his beliefs when he announced Twitter workers will be allowed to work remotely permanently.

“We serve global audiences and so we believe fundamentally that our talent mix should reflect the communities that we serve,” said Paul Burns, managing director of Twitter’s Canadian operations, on the same call as Jung.

“You shouldn’t have to move to Silicon Valley to have an impact and build a meaningful career.”

Twitter’s Thursday announcement is zeroing in on the Canadian market because of the technical talent it has seen evolving in the country recently.

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada and even junior workers have flocked from the country to the company’s global offices.

Since it opened in 2013, the office Burns runs in Toronto has been home to sales, partnerships, policy, marketing, research and curation workers.

A few engineers on global teams have worked remotely in Canada, but the company has never attempted to cluster engineers in the market until now.

Those hired will work within three teams. One will be responsible for engineering work linked to discovery and connection on the platform, another will build tools that enable users to easily create content and the last group will aim to maximize safety and minimize harms on Twitter.

Filling these positions will come with plenty of competition.

E-commerce giant Shopify Inc. announced in January that it will add 2,021 to its company this year to work in technical roles involving front-end and back-end development, data, mobile and infrastructure tasks.

On Wednesday, social discovery platform Pinterest said its Toronto office will get 50 new hires this year in engineering, sales, insight and marketing roles — it’s biggest expansion since the office opened in 2018.

The engineers will include front-end, full-stack and machine-learning experts and the city was chosen because of the emphasis Canadian universities place on these skills, said Erin Elofson, Pinterest’s head of Canada and Australia in an email.

Burns and Jung don’t worry about competing for talent because they said Twitter attracts workers who believe strongly in the company’s ability to connect people and want to have a direct impact on making conversations across the platform more efficient and safe.

They expect hiring to begin shortly and are excited to see what innovations the new hires come up with.

Burns said, “We’re just really excited about the investment in Canada, and I think it’s the start of something that’ll you’ll see … grow over time.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

social media

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CVRD offices on Ingram Street will remain closed for another 14 weeks after flooding last month. (File photo)
CVRD headquarters closed for another three and a half months

Building significantly damaged during water leak

B.C. provincial health officer Dr. Bonnie Henry speaks at a press conference Monday, April 18. (B.C. Government image)
New COVID-19 cases tick down on the central Island

New cases held to single digits three days in a row

Victoria police are asking for help locating high-risk missing man Derek Whittaker, last seen in Victoria April 12. (Courtesy of VicPD)
MISSING: Police searching for Derek Whittaker, last seen in Victoria

Whittaker believed to be driving 1994 red Volkswagen Golf

The IIO is investigating after a police dog bit a man during a traffic stop near Ladysmith on April 17, 2021. (Black Press Media stock photo)
IIO investigating after police dog bites man near Ladysmith

RCMP dog bit man during traffic stop on Friday, April 17

In this image from NASA, NASA’s experimental Mars helicopter Ingenuity lands on the surface of Mars Monday, April 19, 2021. The little 4-pound helicopter rose from the dusty red surface into the thin Martian air Monday, achieving the first powered, controlled flight on another planet. (NASA via AP)
VIDEO: NASA’s Mars helicopter takes flight, 1st for another planet

The $85 million helicopter demo was considered high risk, yet high reward

Families of two of three workers killed in a train derailment near Field, B.C., in 2019 have filed lawsuits accusing Canadian Pacific of gross negligence. The derailment sent 99 grain cars and two locomotives off the tracks. THE CANADIAN PRESS/Jeff McIntosh
Families of workers killed in Field train derailment allege negligence in lawsuit

Lawsuits allege the workers weren’t provided a safe work environment

(New Westminster Police)
4 youth arrested after 30-person brawl in New Westminster leaves 1 seriously injured

Police are looking for witnesses who saw the incident take place

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

South Surrey’s Paul Cottrell, who works with the DFO, tows a grey whale out of Semiahmoo Bay Sunday. (Contributed photo)
Dead whale floating near White Rock towed to shore for necropsy

Animal has been dead since at least April 15

Wickaninnish (Clifford Atleo) plays the drum while singing the Nuu-chah-nulth song on the court steps in Vancouver In a picture from April 2018. Photo credit, Melody Charlie.
Five western Vancouver Island First Nations celebrate legal fishing victory

Court ruling confirms Nuu-chah-nulth fishing rights in case dating back to 2003

Sunday’s storm rocked one of the ferries crossing Kootenay Lake. Photo: Dirk Jonker
VIDEO: Storm makes for wild ferry ride across Kootenay Lake

The video was captured by ferry employee Dirk Jonker

Dr. Bonnie Henry gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
Toddler marks youngest British Columbian to die related to COVID-19

Child one of eight people to die from virus this weekend

Chakalaka Bar & Grill remains open in defiance of orders from Island Health to close. (Cole Schisler photo)
Island Health seeks injunction against restaurant defying COVID-19 orders

VIHA says Ladysmith-area Chakalaka Bar and Grill also violating water and sewer regulations

Most Read