The problems with finding a good card
I have a suggestion for all those card makers that flood the dollar stores with all their junk.
Card shopping is on my list as one of the most disliked events. What should be fun and entertaining (really got a life) turns out to be nothing but frustration and disappointment similar to shopping in a discount store in its last days before going out of business. There still seems to be a lot of the same stuff but nobody wants it. But unlike these stores with slim pickings there is a seemingly endless supply of cards that just don’t click.
I generally find that if I see a card that fits it is within the first minute and that is where I stop. Kind of like when I’m giving a compliment. I know that if I stop then and there things will be good. If I keep on going I get into a bit of trouble and the initial compliment becomes sordid and confusing. What was he really trying to say? The quick card find is rarer than my dishing out compliments.
Now to the suggestion. There are so many potentially good cards when you view the outside. Then you open it up and it’s completely ruined by some cheesy saying inside. I wanted to get one for my son-in-law’s dad and there was so much potential. Then came the grand opening with the corny poem or saying that he means so much in my life and he makes me a better me and all that rubbish that, mind you, is true but he doesn’t have to hear it from me until possibly I’m in some drunken stupor and I let my “man guard” down. Please don’t respond with any discouraging words about my emotional and mental state. I’m only half kidding. My other half is fairly secure and it’s always a work in progress.
Now I can pretty well guarantee that sales would be tenfold if the inside were to just be left blank and just let the person put their simple little expression of gratitude or whatever it is they want to convey. It doesn’t have to be Keats or Byron but I think we could do a little better than those card poets who must work in lavender and bubble baths just to set the mood. Actually I shouldn’t degrade them because I really don’t know what suspect conditions many of them must work in. Well just a suggestion. Maybe you’ll see a few more of those cards flying off the shelves instead of heading off into the nether world of discarded unwanted dribble.
Have a Merry Christmas all and to all a Goodnight.
Evan Begbie
Cowichan Bay