Humboldt seeks new image to help city move on from bus crash tragedy

Sixteen people died, 13 injured when semi-truck collided with the hockey team’s bus in April 2018

Symbols of the town’s devotion to the Broncos are visible throughout downtown in Humboldt, Sask., Sunday, March 24, 2019. THE CANADIAN PRESS/Matt Smith

The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 6, 2018 collision.

Sixteen people died and 13 were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus.

“Possibly everybody’s felt that, OK, Humboldt is just about the Broncos,” Lee said Friday.

“We’re so much more than that.”

Residents are being asked to fill out a survey that will be used to help the city craft a new look. It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses, say that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,’” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

Although many people still use the phrase “Humboldt Strong,” which emerged after the crash, Lee said she doesn’t think the city will adopt it as an official slogan because it may not make sense to residents in future years.

‘It still knocks you down:’ First responders reflect on Humboldt Broncos crash

So far, she said, people who have responded to the survey say Humboldt is a clean and friendly place to be.

“To me, that’s exactly what it was before April 6.”

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

North Cowichan to consider new report on Quamichan Lake

Report would look at ways to reduce phosphorous into lake

Cowichan players off to lacrosse worlds

Local athletes suiting up for Australia, England and Finland

UPDATE: Elderly woman missing from Maple Bay has been found

Mounties have put in a call for the police dog services

LMG collects draw and loss all in one game

Cowichan earns draw in league standings, loses shootout for cup

North Cowichan to consider contracts for new RCMP building

Looks to contractors working on similar construction in Fort St. John

Chilliwack woman wins right to medically assisted death after three-year court battle

Julia Lamb has been the lead plaintiff in a legal battle to ease restrictions on Canada’s assisted dying laws

UPDATE: Police probe third threat against a Kamloops high school in eight days

Police have not released any further details into what the threat includes

Charges dropped against Mountie involved in shooting death of Surrey man

‘I feel like I’ve lost Hudson all over again,’ says mom

B.C. Interior caribou protection area big enough, minister says

Proposals sparked protest in Kootenays, Williams Lake region

Two B.C. women selected to compete on ABC’s The Bachelor

Mykenna Dorn and Alexis Thind will compete for bachelor Peter Weber’s heart

Vaping-related illness confirmed in Ontario believed to be first in Canada

Middlesex-London Health Unit had no further details about the case — believed to be the first confirmed in Canada

Canadian stars Virtue, Moir say in video they’re ‘stepping away’ from ice dancing

The pair thank fans for their support in an emotional message

Woman held at gunpoint during carjacking in UBC parkade

University RCMP say the vehicle is still missing, and two suspects are at large

VIDEO: Angry B.C. cyclist starts shaming dangerous drivers online

‘You motorists deserve all your costs and misery’

Most Read