Forever 21 was the target of anger on Twitter this week after sending diet bars with online orders. The company was accused of targeting their customers who’d ordered from the brand’s plus-sized collection. (Photo by Mike Mozart/Flicker)

Customers voice outrage after Forever 21 sends diet bars out with online orders

The clothing company sent Atkins diet bar samples with online orders packages

The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.

Many of the tweets included photos of the unsolicited lemon flavoured bar. It’s packaging boasted that it contained one gram of sugar and that it the bar suits a “low carb lifestyle.”

Initially the clothing brand was accused of targeting their customers who’d ordered from the brand’s plus-sized collection.

One person who received the diet bar said they’d ordered new jeans from the plus-size collection as they’d gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.

“What are you trying to Tell me Forever 21?” @MissGirlGames asked in their tweet. “Do you give these to non-plus size women as well?”

Not everyone found an issue with the diet bar samples. Some came to the clothing company’s defence and pointed out that they’d received the diet bar with their online orders from Forever 21’s other collections too.

One Twitter user, @TheNailasaurus, replied to @PinkMiggitKat’s angry tweet and said that while they don’t agree with the company soliciting diet bars, they don’t think the outrage was warranted.

“Obviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,” said @TheNailasaurus.

@PinkMiggitKat responded saying that no matter the intention, the bars shouldn’t have been sent with clothing as it could have a negative effect on people with eating disorders.

Others agreed that the diet bars could have a harmful effect on those who received them.

“[It’s] completely catching customers off guard with [a] distasteful implied message to lose weight,” wrote @bronze_bombSHEL in a tweet.

Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends “free test products” from third party companies to their customers, they wrote in the statement.

Twitter user @bitchenboutique tweeted that the company saying the bars were sent to everyone doesn’t regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.

The company’s statement went on to say the bars won’t be sent out anymore and that sending them was an “oversight.”

“We sincerely apologize for any offence this may have caused,” they wrote.


@devonscarlett
devon.bidal@saanichnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Cowichan Lake Community Forest Co-op hands out $50K

‘Legacy grants’ have gone to a variety of groups for everything from a heat pump to meals on wheels

Cowichan Milk Company: from grass to glass

Farm stand open 6 days a week, and home delivery is available everywhere from Mill Bay to Chemainus.

Future looks bright for Dancing Dandelion Farms in North Cowichan

Producing both flowers and veggies, this couple have plenty to keep them busy

Search continues for missing Colin Court at Cowichan Lake

RCMP still hoping someone will come forward with further information

UPDATE with VIDEO: Daughter calls for animal safety measures after fatal accident on Cowichan’s Hwy. 18

“Safety studies and improvements to Highway 18 are vitally important”

Infants more vulnerable to measles than previously thought: Canadian study

Babies typically don’t receive the measles vaccine until they are 12 months old

Shatner, Obomsawin among 39 inductees to Order of Canada today

Shatner is being given one of Canada’s highest civilian honours for his 60-year career

John Mann, singer and songwriter of group Spirit of the West dead at 57

Mann died peacefully in Vancouver on Wednesday from early onset Alzheimer’s

Teacher tells B.C. Supreme Court that student was ‘happy’ to watch smudging ceremony in classroom

Case being heard in Nanaimo over indigenous cultural practice in Port Alberni classroom

VIDEO: B.C. high school’s turf closed indefinitely as plastic blades pollute waterway

Greater Victoria resident stumbles on plastic contamination from Oak Bay High

B.C. mayor urges premier to tweak road speeds in an ‘epidemic of road crash fatalities’

Haynes cites ICBC and provincial documents in letter to John Horgan

Four arrested after report of shots fired in Nanaimo

RCMP arrest four suspects in high-risk takedown in Cedar

South Cariboo driver hits four cows due to fog

The RCMP’s investigation is ongoing

Most Read