Is Canada losing its love for Tim Hortons?

One-third of Canadians say they think less of the franchise, poll says

A brewing conflict between Tim Hortons franchisees and its foreign-owned parent company is curdling public opinion of Canada’s iconic coffee and donut chain, according to a new nationwide poll.

The Angus Reid Institute survey, released Tuesday, suggests one in three Tim Hortons customers feels worse about the company, especially when considering changes over the past five years.

The poll suggests the quality of food, coffee and service, as well as the prices, has declined rather than improved.

However, people haven’t necessarily switched to another chain, the survey said, with 33 per cent of people remaining weekly customers and 29 per cent saying they still stop by at least once a month.

The poll came out days after the federal government announced it would investigate allegations that Tim Hortons’ parent company Restaurant Brands International failed to live up to promises made under the Investment Canada Act in 2014.

That’s not the only reason the restaurant chain has been in the news.

Double-doubles and demonstrations: Employees rally outside Tim Hortons

READ MORE: ‘Hold the sugar, hold the cream, Tim Hortons don’t be mean,’ protesters chant

Tim Hortons faced intense criticism after two Cobourg, Ont., franchises moved to offset Ontario’s minimum wage hike by cutting paid breaks and forcing workers to cover a bigger share of their benefits.

It sparked a national day of action and rallies outside some of the 4,000 restaurants across the country.

Tensions flared again in February when Great White North Franchisee Association, a group representing at least half of Tim Hortons franchisees, threatened legal action against the company because cash register kept going down.

The association has also accused the company of intimidation after it allegedly denied a franchisee a licence renewal for one of his two Tim’s locations, after they alleged improper use of a $700-million national advertising fund.

Still part of Canadian culture

For all that, Tim Hortons remains as Canadian as hockey or maple syrup – an opinion shared amongst the millennial crowd in particular, the poll suggests.

Forty-four per cent of Canadians between 18 and 24 years old are more likely to view Tim Hortons as an important part of the national culture.

Older age groups are more likely to say Tim Hortons has nothing to do with being Canadian, and about 28 per cent say they’re less inclined to see the company as anything more than a business.

– with files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: Kitten rescued from under school bus in Duncan

School staff have affectionately called kitten “Axle”

Lake Flashback: Sandy Berry is featured as our look back at Decembers past continues

WFI got a Christmas gift in 1978, but by 1993, some residents were in need of a police warning

Ship sinking in Cowichan Bay

As heavy rains fall and winds kick up waves, a ship was… Continue reading

VIDEO: Celebrate New Year’s Eve ‘Youbou style’ with Eagle Eyes, Joint Chiefs at this big bash

Music, friends, dancing, and fun: sounds like a great way to welcome 2019 for Cowichan Lake folks

Baby, it’s nasty outside: wind and rain will continue across Vancouver Island

Police warn drivers and pedestrians to use precaution during expected rain and winds

Omar Khadr wants changes to bail conditions

‘My life is held in suspension’, says the former Guantanamo Bay detainee

Coming up in Cowichan: Celebrate the second floor with the HUB

Celebrate the second floor this weekend at HUB at Cowichan Station Dec.… Continue reading

Sissons scores OT winner as Predators beat Canucks 4-3

VIDEO: Vancouver battles back to earn single point in Nashville

High streamflow advisory in effect across the Island

River Forecast Centre issues advisory as Pacific storms batter the coast

Trapped Vancouver Island crash survivor celebrates second chance at life

“Life is good now. It’s good to be alive.”

Lions announce seven members of coaching staff not coming back for 2019

The operational moves come two days after the Lions announced DeVone Claybrooks as the team’s new head coach

$12K awarded to atheist family who oppose Christmas, Hanukkah in B.C. classroom

Gary Mangel,May Yasue said holidays, Remembrance Day and Valentine’s Day not appropriate in preschool

Coach accused of sexual assault says apology letter was misinterpreted

Dave Brubaker has pleaded not guilty to one count of sexual assault and one count of invitation to sexual touching

Give the gift of nature this holiday season

Please don’t be mad, but I bought you a moose

Most Read