Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson
Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson

Black Friday, the one-day shopping bonanza known for its big bargains and large crowds, has arrived.

While rising COVID-19 cases and weeks of staggered deals have muted the usual fanfare of the shopping event, retailers are banking on today’s sales to bolster their bottom line.

Retail analysts say some bargain hunters are still expected to shop in brick-and-mortar stores, where possible, in the hopes of snagging a doorbuster deal.

But they say the majority of this year’s Black Friday purchases are expected to be made online.

Eric Morris, head of retail at Google Canada, says e-commerce in Canada has doubled during the pandemic.

He says given ongoing lockdowns and in-store capacity limits, online sales are expected to be strong today and remain heightened over the holiday shopping season.

Indeed, big box stores, which often attract the largest lineups and crowds on Black Friday, have moved most promotions online.

Yet although Black Friday’s top sellers tend to be big-ticket electronics, some shoppers might be on the hunt for deals on more basic items.

Lisa Hutcheson, managing partner at consulting firm J.C. Williams Group, says some shoppers may take advantage of today’s sales to “stock up and hunker down for the winter.”

Black Friday, which started as a post-Thanksgiving sale in the United States, has gained in popularity in Canada in recent years.

It’s also become an increasingly important sales event for retailers, along with Cyber Monday, overshadowing Boxing Day.

Robin Sahota, managing director and Canadian retail lead for professional services firm Accenture, says retailers might be saving some special discounts for Cyber Monday.

“It’s going to be a day where retailers look to add some sweeteners to entice consumers, particularly with the pull forward of Black Friday,” he says. “I think folks will be seeking out something special on Cyber Monday.”

The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The North Cowichan/Duncan RCMP have arrested a prolific offender who is now facing more than 40 charges. (Black Press file photo)
‘Priority offender’ arrested in Cowichan Valley faces more than 40 charges

Tyler Elrix, 37, had a history of evading police; was ordered not to be in Vancouver Island

Cowichan Tribes chief Squtxulenhuw (William Seymour) confirmed the first death in the First Nations community from COVID-19. (File photo)
Cowichan Tribes confirms first death from COVID-19

Shelter-in-place order has been extended to Feb. 5

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: Vancouver Island in a January spike while B.C. cases decrease

Island’s top doc Dr. Stanwick breaks down the Island’s rising numbers

Christopher Anthony Craig Dick is wanted by the Port Alberni RCMP in connection to multiple investigations. (SUBMITTED PHOTO)
Vancouver Island RCMP seek man connected to assault investigations

Christopher Dick, 36, was recently in the North Cowichan and Duncan region

The Farm Table Inn is one of almost two dozen local restaurants and beverage producers participating in Tourism Cowichan’s “Sip, Savour, Support Cowichan” campaign. Pictured are owners George gates and Evelyn Koops. (Alec Wheeler photo)
Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

Shown is Quality Foods at 319 Island Highway in Parksville. The Island-based grocery chain announced on Jan. 25 it made a $2-per-hour pay premium, implemented during the COVID-19 pandemic, permanent. (Mandy Moraes photo)
COVID-19: Quality Foods makes $2-per-hour employee pay premium permanent

Island-based grocery chain had extended increase twice in 2020

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
Canadian, American rescue crews searching for missing aircraft in waters near Victoria

The search is centered around the waters northeast of Port Angeles

Jonathon Muzychka and Dean Reber are wanted on Canada-wide warrants. (Courtesy of Victoria Police Department)
Convicted killer, robber at large after failing to return to facility: Victoria police

Dean Reber, 60, and Jonathon Muzychka, 43, may be together

B.C. Premier John Horgan listens during a postelection news conference in Vancouver on Sunday, Oct. 25, 2020. THE CANADIAN PRESS/Darryl Dyck
30% of B.C. recovery benefit applications held up in manual review

The province says 150 staff have been reassigned to help with manually reviewing applications

Adam Dergazarian, bottom center, pays his respect for Kobe Bryant and his daughter, Gianna, in front of a mural painted by artist Louie Sloe Palsino, Tuesday, Jan. 26, 2021, in Los Angeles. (AP Photo/Jae C. Hong)
Kobe Bryant’s presence remains strong a year after his death

Tuesday marks the grim anniversary of the crash that took their lives

Surrey RCMP are investigating after a pedestrian was struck and killed at 183 Street and Highway 10 Friday night. (File photo)
Modelling of predicted transmission growth from the B117 COVID-19 variant in British Columbia. (Simon Fraser University)
COVID-19 variant predicted to cause ‘unmanageable’ case spike in B.C: report

SFU researchers predict a doubling of COVID-19 cases every two weeks if the variant spreads

Most Read