Joe Wiebe, one of the directors of Victoria Beer Week, speaks to the crowd at an event last year at the Victoria Public Market. Among Canadians, British Columbians purchase the least amount of beer as a share of total sales. Christian Tisdale Photography

British Columbians drink less beer than other Canadians

Despite proliferation of micro-breweries, B.C. records lowest share of beer sold in Canada

British Columbians — surprisingly — do not appear to like beer, as they buy less than other Canadians as a share of total sales.

According to new figures from Statistics Canada, beer accounted for 34 per cent of all alcohol sales in British Columbia in 2017-2018, the least among Canadian provinces and territories. Beer accounted for 60.7 per cent of all alcohol sales in Nunavut.

Total beer sales have generally remained flat across Canada. Total beer sales rose 0.8 per cent to $9.2 billion during 2017-2018, and one per cent over the past 10 years, a figure that will likely strike many as surprising when held up against the proliferation of micro-breweries and beer varieties, especially in B.C. Beer’s overall share is 39.7 per cent of alcohol sales across the country.

RELATED: B.C. locations listed among top beer cities in Canada

Wine, by contrast, is becoming increasingly popular, while not yet replacing beer. During 2017-2018, wine sales grew 4.6 per cent to $7.5 billion. As a share of the overall market, wine sales increased 0.4 per cent to account for 32.4 per cent of total alcoholic beverage sales.

Among Canadian provinces and territories, wine was most popular in Quebec, where the sales share reached 43.8 per cent. Saskatchewan buys the least amount of wine, accounting for 15.2 per cent.

When drinking wine, Canadians prefer red over white, with reds accounting for 52.8 per cent of total sales, followed by white wines (32.2 per cent) and sparkling wines (5.9 per cent). Rosé, fortified and other wines accounted for the remaining wine sales.

Spirits, meanwhile, accounted for 23.7 per cent of total alcohol sales in 2017-2018, up from 23.4 per cent in 2016-2017. Ciders, coolers and other refreshment beverages accounted for 4.2 per cent of total sales of alcohol in 2017/2018, up from four per cent in 2016-2017.

In total, liquor stores, agencies and other retail outlets sold $23.2 billion worth of alcoholic beverages, up 3.1 per cent from the previous year. The government’s cut, meanwhile, rose by two per cent to $12.2 billion in 2017-2018.

Overall, the volume of alcohol sold reached 3,098 million litres — the equivalent of about 507 standard drinks per person over the legal drinking age in Canada.


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Just Posted

Cowichan peewee girls win home tournament

Capitals face toughest test so far against Tri-Port

Lake Flashback: Firefighters parade, water meters roll out, and Lakers protest hockey goons

Hockey at the Lake used to be exciting, but in 1979 the action got a bit over the top

Have you seen missing Duncan teen Cera Qwulshemut?

15-year-old First Nations girl missing from in front of Shoppers Drug Mart

VIDEO: Water treatment delays becoming ridiculous, Peters says

Lake Cowichan has been kept waiting long enough: it’s time to finish the job: Peters

Cowichan Lake Elder Care Society hosting fundraiser

Buy a burger and a beer, get a seniors care facility

Scheer, Trudeau, Singh haggle over potential minority government outcome

If you believe the polls, it appears the Liberals and Conservatives are neck-and-neck

Canucks beat Stanley Cup champs 4-3 in a shootout

Leivo nets winner, Vancouver dumps St. Louis for fourth straight win

Campbell River homicide suspects arrested in Vancouver

Two men remain in custody, but have not been charged

‘The more you test, the more you find’: Beef recalls a sign of success, experts say

Despite appearances, experts say a recent rise in major recalls is not a sign of food supply problems

With $4M investment, Camosun College offers first sonography program on Vancouver Island

Starting in May 2020 students from Vancouver Island can pursue a career in sonography

Scooter rider suffers life-threatening injuries in crash in Nanaimo

One person airlifted to hospital in Victoria after collision on Wall Street on Thursday

Elizabeth May confirms plan to eliminate fish farming in open ocean pens

Green Party leader stops in Qualicum Beach as part of Island campaign

STRIKE: WFP and USW are back at the table for mediation

“No further updates until either an agreement is reached or one party or the other breaks off talks”

Green Party leader Elizabeth May rolls through Vancouver Island to boost a party stronghold

Mocks media, evokes Martin Luther King, Nelson Mandela and promises change

Most Read