Cineplex charges extra at some Star Wars screenings

Fans are getting a surprise twist at the box office with extra $1 charges for assigned seating

Cineplex Inc. is giving Star Wars fans a surprise twist at the box office by charging an extra dollar for assigned seating at some showings.

The country’s biggest exhibitor has tacked on a surcharge at select regular screenings of “Star Wars: The Last Jedi” across Canada in hopes moviegoers will be willing to pay more for not waiting in line.

It’s a move the company says makes it convenient when a screening is sold out, which often leaves latecomers hunting for empty seats.

While reserved seating isn’t entirely new at Cineplex, the cost has usually been built into ticket prices for the company’s premium Imax, VIP and UltraAVX theatres. The exhibitor also experimented with charging an extra $2 for “prime seats” at the centre of a few of its busier theatres.

But it has not previously rolled out the concept at what it calls “regular” screenings — movies shown in traditional auditoriums without the additional costs associated with 3D or a larger screen.

With “Star Wars: The Last Jedi” likely to be the biggest film of the year, Cineplex wanted to gauge how audiences reacted to the concept on a wider scale. The company says about 20 per cent of its Canadian locations are testing the $1 fee for reserved seats at regular screenings.

If the concept is received positively, it’s likely Cineplex will revisit the reserved seating at regular screenings for other event movies expected to draw huge crowds.

The move comes as Cineplex and other theatre owners hunt for ways to boost profits at a time when a night at the movies competes with a raft of other convenient entertainment alternatives, like Netflix.

Screenings of “Star Wars: The Last Jedi” have put an extra financial squeeze on North American exhibitors after Disney revealed a number of unusual requirements for any theatre wanting to screen the film.

Disney told exhibitors it would pocket about 65 per cent of the box-office revenues from Star Wars tickets. Traditionally, distributors take about half of the box-office revenue for a movie.

The Wall Street Journal reported last month that Disney’s move cuts deeply into exhibitor profits for the biggest movie of the holiday season.

It was widely expected that theatre owners would look to recoup their lost share in other places, like hiking the price of concession items and boosting ticket prices wherever possible.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Based at the Cowichan Sportsplex, Playcare is a program aimed at promoting physical literacy skills through fun and exciting games and activities. (Citizen file)
Free after-school program offered at Cowichan Sportsplex

PacificSport holding Playcare twice a week

The Cowichan Steelheads’ Jesus Martinez (left) and the Cowichan 49ers’ Daryl Rodgers chase down the ball during Saturday night’s all-Cowichan clash at the Sherman Road turf. (Kevin Rothbauer/Citizen)
Cowichan masters derby takes unexpected turn

Soccer commnity comes together in midst of battle

Kerry Park Islanders defenceman Taylor Webb emerges with the puck from a scrum along the boards during Saturday’s home game against the Saanich Predators. (Kevin Rothbauer/Citizen)
Optimized results keep Kerry Park Islanders rolling

Several forwards hitting or nearing career highs just six games into season

Our Home on 8th, the Port Alberni Shelter that opened in March 2019, has 27 extra ‘extreme weather’ spaces for people who need a place to get out of the cold. (SUSAN QUINN/ Alberni Valley News)
BC VOTES 2020: Mid-Island candidate plans occupation of shelter to protest homelessness

Graham Hughes says homeless situation a ‘crisis’ in Port Alberni

Parksville’s Jared Huggan won $75,000 playing BC/49. (BCLC/Photo submitted)
Vancouver Island man $75K richer after purchasing winning lottery ticket at Nanaimo Walmart

Parksville’s Huggan plans to purchase electric bike for partner

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Actor Ryan Reynolds surprised a Shuswap family with a special birthday message to their son who was worried he’d be alone on his 9th birthday on Nov. 24. (Tiffanie Trudell/Facebook)
Ryan Reynolds text almost gives away Shuswap boy’s birthday surprise

Deadpool actor helps remind eight-year-old Canoe resident he’s not alone

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Most Read