A "phenomenal" response greeted Flagship Ford's grand opening ceremonies at the Norcross Road dealership on Monday.
The sunny spring weather provided a perfect backdrop to the event as Ford executives from across Canada gathered to celebrate with the Scudder family: Vic, Gloria and Bernadette.
"We couldn't have been more blessed than to have them help with the birth of our store," said Bernadette Scudder, Flagship's general sales manager.
Mayor and members of North Cowichan council were also on hand for the opening, among about 160 supporters.
The grand opening gave the Scudders a chance to show off everything Flagship Ford has to offer since it relocated from the Trans Canada Highway strip in Duncan, where it was known as Ken Evans Ford.
The number of service bays has increased from eight to 15, and the new location has added about an acre and a half to the size of the lot.
The new location is also close to Walmart and Home Depot and the other Cowichan Commons shops, and Flagship offers shuttle service to the stores for people having their vehicles serviced.
The setting is also spectacular. "It's a great location," Scudder said.
"It's beautiful. There are mountains in every direction that you look."
The Flagship name means a lot to the family, Scudder said. Her father and grandfather served in the navy, as did several uncles.
"Dad always said that if he ever got the chance to name his own business, he would call it Flagship," Scudder said.
Beyond the nautical reference, the Flagship name also shows that the dealership is a leader on Vancouver Island.
With ceremonies out of the way, Flagship Ford is now gearing up to make an even bigger impact on the community.
"It's full steam ahead for us," Scudder said.