The Canucks will display Lyft’s logo along the boards and near the Canucks’ end on the ice (Photo via @Pucksonnetca/Twitter).

Amid B.C. ride-sharing battle, Canucks declare sponsorship deal with Lyft

Vancouver team owner Francesco Aquilini is a vocal ride-sharing advocate

In the midst of the battle to bring ride-sharing to B.C., the Vancouver Canucks have agreed to a new sponsorship deal with one of the big players in the industry.

San Francisco-based Lyft will become the official ride-share partner for the Canucks and Rogers Arena, the team announced on Tuesday.

“With a commitment to connecting our communities, the Vancouver Canucks and Lyft share similar values and can now work together to make an active difference through a better fan experience and local partnerships,” said Trent Carroll, chief operating officer for Canucks Sports & Entertainment in a news release.

READ MORE: B.C. ride hailing regulation battle to carry on into 2019

READ MORE: Late 2019 too long to wait for ridesharing: B.C. Conservatives

Lyft is already available virtually throughout the United States, as well as in cities in Ontario. One of its rivals, Uber, is already used is most major cities around the world.

Canucks owner Francesco Aquilini is a vocal supporter for ride-sharing, criticizing the NDP on social media for taking too long to introduce and regulate it in B.C.

The Lyft logo will be displayed along the boards and on the ice near the Canucks’ end at Rogers Arena.


@kieranroconnor
kieran.oconnor@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

‘Nutcracker’ a hit with Cowichan audiences

A big crowd was entranced Saturday, Dec. 7 when the Royal City… Continue reading

Andrea Rondeau column: Remembering the windstorm of 2018; how prepared are you for an emergency?

Last year on Dec. 20 the Cowichan Valley was walloped by the worst windstorm in memory in the region.

Sarah Simpson Column: The good deed that blew up in my face

Why I’ll be ordering take-our delivery pizza from now on

Chloe Storie-Soth’s rugby dilemma

Shawnigan student has to choose between elite teams

Cowichan United ends scoring drought

Collins and Pugh each score two in 4-0 win

VIDEO: Success of wildlife corridors in Banff National Park has advocates wanting more

Demand for more highway protection escalated after seven elk were killed by a semi-trailer near Canmore

Sharks beat Canucks 4-2 to snap 6-game skid

Vancouver visits Vegas on Sunday

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

VIDEO: Fire destroys Big White Ski Resort chalet

Social media eulogies peg the property, nicknamed “The Pharamacy,” as both loved and hated

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Mayor wants B.C. to institutionalize severely mental ill people who are homeless

Those suffering from mental health conditions, such as schizophrenia, need specialized care, mayor says

Five things of note from Trudeau’s mandate letters to his ministers

Some marching orders come from the Liberal Party’s campaign, while others are new additions

Most Read